5 Important Considerations While Developing An eCommerce Store
eCommerce, as much popular as it has been since Flipkart was initiated in 2007, is even more in use since the COVID-19 pandemic has brought about new normals of social distancing and working from home. Businesses are shifting to digital channels to generate high revenue, and customers are coming online to book products and services.
This has made eCommerce development the most important happening in today’s digital world. So, if you still haven’t had an online store for your products, it’s high time you approach a professional eCommerce website development company in India to help you build one while keeping in mind all the basics as well as the latest trends required to make for an excellent eCommerce store.
We speak about the important aspects, we have listed down the 5 things to consider when developing an eCommerce website in 2021
1. Responsive design
People are mostly using their smartphones to access the internet. But, that doesn’t mean that desktops aren’t being used. While smartphones are more in use, desktops are being significantly used too. This makes it very important for one to cater to all kinds of users, which calls for a responsive design.
A responsive design makes the website easily accessible on all kinds of devices and screens, thus making it convenient to browse and shop, which means an augmented product sale.
2. Product depiction
The way you portray your product means everything on an eCommerce store. You have to not only attract visitors to your products with a great captivating image, but you also need to keep them engaged and interested to purchase them before signing out.
This means you need to do a lot on your part, and this includes
- High-resolution product images,
- Images from every possible angle,
- A great product description,
- The exact dimensions of the product, and
- Every other possible attribute.
3. Easy navigation
Making it very easy and convenient for the customers to shop for your products will increase the possibility of conversions.
Not every user online is a pro, and you must keep that in mind.
You thus need to keep the entire journey from your landing page to the exit page simple.
You need to make it easy for every customer to find the product they are looking for, and also make the booking and payment options simple for them.
If you don’t focus on the aspect of easiness and convenience, your potential customers are likely to turn away from your site.
4. Security
When a customer decides on making a purchase, he will move to the booking stage, where he will be asked for his billing details such as name, address, credit card number, etc.
In order to have them provide their personal information, you need to ensure that you are offering them complete security.
You need to build your site with a secure socket layer to encrypt every information entered. If the user feels insecure about anything, he will hesitate to fill in the details, and turn away from your site.
5. Speed
Speed is a very important factor today. People want everything to be swift and speedy. You thus need to optimize your website speed too if you want to gain online business.
If your page takes even more than 3 seconds to load, your visitors are likely to jump off!
Final Thoughts
With these 5 basics and much more, you can get more customers on your site, and thus boost your business. Partner with a reliable eCommerce website development company in India that can help build an online store for your products, based on what you require, and what your business goals are.
