SMS Holiday Marketing Campaigns — The Must-Have Strategies

When driving local traffic is one of your prime goals, it might get difficult to accomplish it, especially during the holiday season. But, with these effective and expert tips at your disposal, you can make a successful SMS marketing campaign during the holidays, that can successfully drive in foot traffic and online sales. At the least, these strategies will have a 97% open rate, which could help with future, if not current sales.

Making the most out of every opt-in opportunity

You must take advantage of every opt-in opportunity, such as website chatting, website banners and pop-ups, online sign-up pages and forms, and reviews. You can also use the in-store shopper journey to capture more opt-ins, by setting up a sign-up station, creating a textable keyword to make it easier to opt-in, and utilizing QR codes and signage.

Leveraging your online presence to capture opt-ins

You can use your current marketing channels to reach out to customers, by converting your email marketing contacts into SMS marketing opt-ins and sending an email blast prompting opt-ins for promotional texts. You can also create social posts with a URL, keyword, or QR code, to capture opt-ins through social media.

Creating enticing offers

You can create enticing offers to boost opt-ins. The offers may include special discounts, gifts, or VIP status to those who choose to opt-in to SMS messages. You may also run a contest or giveaway to boost opt-in engagement.

Advertising your holiday sales in advance

You don’t need to wait until the holiday season begins to let customers know about your holiday marketing campaigns. You can send SMS marketing messages to your opt-in list well in advance to let them know about upcoming sales.

Including every possible benefit in your message

You can integrate your mobile marketing strategy with your overall marketing plan, using it to amplify your current marketing efforts. For this, you can convert your planned holiday promotions into short textable messages, and send them out to your list. Also, you must mention every possible benefit like curbside pickup, in-store services, B-O-P-I-S facilities, etc. in your message.

Personalizing your SMS marketing campaign

To create better SMS marketing campaigns, you must create better segmentation and personalize your messages as per the category. To be able to do this, you must first track key behaviours of your audience. This can be done by checking out purchase or review recency as an indicator of positive engagement of your audience with your brand.

Making SMS payments possible

Finally, you need to create a better checkout process. This can be done by making the payment procedures faster and convenient, one way being to send a purchase link to collect payments directly through an SMS campaign.

With these simple tips, you can certainly plan up a successful SMS marketing strategy. But remember, you need build targeted campaigns and stay compliant. After all, you want customers for the entire life of your business, not just once. You must thus engage, retain, and grow your customer base. If you’re not too sure about how you would be able to do it, you could always take help from a digital marketing company in India, who can aid in marketing your brand in the best possible manners to the right type of audiences, so that you gain the required awareness and exposure.